Ad sales for Massive Creative

A few questions regarding Massive Creative as I am literally wanting to start with a fresh, clean slate.

1.  How is the payment set up?  By number of clicks on ads or email?  Number of contacts?  Sales from ads?
$75 per ad placement. Ads are usually sold one-time for the season (like an ad journal). You can sell as many ads as you would like, as ads rotate with every email. So every ad gets equal visibility. Ads typically see from $200-$350 per ad. We can give you ad sponsor discount codes if you wish to sell ads below $350. The banner ad (ad above the small squares) is a premium position, and usually sells for $1250, as it has best visibility and never changes. We have discount codes for this ad sponsor as well.

MP program is MOST successful when integrated into your existing fundraising program. Please see the attached sample (IRSA Soccer) from a very successful club. This club raised nearly $15,000 with MP.

Below are 2 helpful links regarding ad sponsor sales...
Overview
http://www.youtube.com/watch?v=YG0oT3qaZvE

How to sell ad sponsors
http://www.youtube.com/watch?v=23Mm0Jy1Iy4

2.  How can we make the message look more like a Constant Contact communication?  I.e., page/line breaks, photo formatting?  I can provide an example if necessary.
The template we provide is standard (fixed). Unfortunately it can not be altered. However, it is FREE to use... Along with the FREE SMS!!

3.  Can we remove the one hour message creation limit?  This is something I would like to edit throughout the month as things come up and would rather not be restricted to using in a crunch.
Unfortunately, for privacy protection and bandwidth, the 1hr restriction must remain. However, many users first create their messages in a text creation tool (MS Word, Text Edit... Or even standard email)... Then paste into the message field.

Please see this helpful link about pasting from MS Word.
http://www.youtube.com/watch?v=I8bA4BjRV7U