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Saturday, October 17, 2009

HOW TO CREATE A MASSIVE PLAYBOOK DESKTOP ICON - PC USERS

TWO SIMPLE STEPS:

1. Go to your browser Massive Playbook login screen (eg.: http://www.massiveplaybook.com/wallsoccer/Index.aspx )
2. Click/Hold and drag
Massive URL icon down to your desktop (Image of Massive shield, just left of the actual URL)

Now you have desktop icon that you can simply double-click on to launch your Massive Login screen!

NOTE: If this does not work, please see directions for, "HOW TO CREATE A MASSIVE PLAYBOOK DESKTOP ICON - ON A MAC" -MP Team

Add Image

Friday, October 16, 2009

HOW TO CREATE A MASSIVE PLAYBOOK DESKTOP ICON - ON A MAC

FIRST:
1. Download Massive Shield logo to your desktop from the Massive Blog (Click/Hold and drag to desktop):
http://massiveplaybook.blogspot.com/
2. Open image of icon within your image software (Pshop or Image Preview, etc)
3. Choose “Select All” then “Copy”

NEXT:
4. Go to your browser Massive Playbook login screen (eg.: http://www.massiveplaybook.com/wallsoccer/Index.aspx )
5. Click/Hold and drag
Massive URL icon down to your desktop (Image of Massive shield, just left of the actual URL)
6. Now, select the URL icon (that you just dragged to your desktop) and choose “Get Info” (Under “File), or simply use the Keys: “Command + I”.
An Information table will pop up on your screen.
7. Select (by clicking on) the image icon (“@ Http” in box) in the top left of the information panel, then choose “Paste”

Now you have desktop icon that you can simply double-click on to launch your Massive Login screen! -MP Team



Add Image

Thank you... LOVE OUR CLUB EMAIL!!!

From: Parent
Date: Fri, 16 Oct 2009 00:02:05 -0400
To: <info@massivecreativeinc.com>
Subject: Thank you... LOVE OUR CLUB EMAIL!!!

I just received an email from our coach, Larry Kernis, through “Massive”. Love it... so excited !!!!! Max, my son, LOVES the drill. He saw the “crossbar challenge” and can’t wait to get to practice to try it!!! (I just hope he puts a few “IN” the goal!!!)

This is an AMAZING idea and VERY fun!!


Best Wishes,
Anna Hazard
Co-Owner
PO Box 2205
Ocean, NJ 07712
732-643-1203

Tuesday, October 13, 2009

Web Ads Hidden Under Cloak of Invisibility

Kraft Foods, Greyhound Lines and Capital One Financial have bought some strange ads on the Internet lately. What's so strange about them is that they're invisible.

The companies might not have known about their invisible display ads—the kind that are supposed to appear alongside content on Web pages—if not for Ben Edelman, an assistant professor at Harvard Business School who studies Internet advertising.

Mr. Edelman says his research shows that all three marketers, and many others, have fallen victim to Web sites that use such ads as a way to sell more ad space than they have.

The Web sites can get away with it, he says, because online advertisers don't always audit their campaigns for proof their ads are appearing. It isn't clear how common these ads are or how much they cost marketers.

Jason Schneider

Mr. Edelman and other Internet-security experts say the ads are created with the use of computer code that makes it look to marketers as though their ads are showing up on legitimate Web sites. But consumers who visit those sites can't see the ads because they have been placed on invisible Web pages.

In one example, visitors to a site called MyToursInfo.com saw an ordinary-looking Web page with one ad for Verizon Communications and another for a weight-loss product. But, Mr. Edelman, who studied the site in January, said software code running behind the scenes opened more than 40 Web pages, each including three ads from marketers such as Domino's Pizza and Capital One, which were invisible to visitors.

Mr. Edelman's analysis of the code was confirmed by computer-security experts at Symantec and McAfee as well as online-ad advisory firms DoubleVerify and Anchor Intelligence.

MyToursInfo.com has since shut down, and efforts to identify its operators were unsuccessful.

Domino's Pizza says it is aware of sites like MyToursInfo.com and is taking steps to protect against them by buying display ads it pays for only when a consumer clicks on them. Capital One said it wasn't familiar with the situation but said it keeps "a close eye" on its online ads.

Verifying that ads appear is an issue that has long plagued traditional media, particularly commercials on local TV stations. But a single online ad campaign can appear on thousands of Web sites, making verification even harder.

Advertisers often buy display ads based on the number of times they are loaded onto a page, rather than the number of clicks they get. Over the past, year, an increasing number of scams have sought to take advantage of that pricing system as advertisers have started buying more of their online ads via middlemen called ad networks, instead of directly from the Web sites themselves. These networks sell ad space at cheap rates across thousands of sites, and they don't always weed out illegitimate players.

Several such networks, including Burst Media and Tribal Fusion, sold ads that appeared on the MyToursInfo.com site, Mr. Edelman says, according to his analysis of computer code.

Tribal says MyToursInfo.com isn't included in its network now but can't say whether it was in the past. Burst says MyToursInfo.com was included in its network earlier this year but isn't now part of its network.

The ad networks say they use a combination of high-tech scans and manual processes to ferret out unscrupulous sites.

"Unfortunately, these bad actors are kind of like ants at a picnic. You constantly have to be vigilant," says Chuck Moran, Burst Media's chief marketing officer.

"It is one of the big challenges of running a network," says Toby Gabriner, president of Tribal Fusion. He said his company now is working with Mr. Edelman to help detect possible fraud across its network. Mr. Edelman does similar consulting work for clients including Time Warner's AOL and Microsoft.

Ads are typically rendered invisible by manipulating computer codes called iframes that determine how a Web page appears on a visitor's computer screen. Iframes allow one Web page to be built inside another, the procedure used to make display ads. But, programmers can also make iframes invisible, so that computer users don't see anything contained in them. In the case of the invisible ads, they typically use multiple invisible iframes. In the case of the invisible ads, they typically use multiple invisible iframes.

Mr. Edelman, who trolls the Web for examples of invisible ads, says ads for Kraft Foods and Greyhound Lines recently ended up buried on invisible pages on a site called MyProfilePimp.com, which offers games, photos and other ways for consumers to personalizetheir profile pages on social-networking sites like Facebook. Mr. Edelman says a visit to the site in June opened a series of invisible pages on the visitor's computer with as many as 46 ads. He says none of those ads could be seen.

MyProfilePimp.com declined to comment.

Kraft says it monitors its online ad purchases but wasn't aware of the MyProfilePimp.com ads. "We are looking into it as we would with any other possible violation of our agreements," it said.

Greyhound was similarly unaware of the case and said that the site shouldn't have been included in any of its ad-network buys. A spokeswoman says the bus line is working to "safeguard against fraudulent activity moving forward."

Write to Emily Steel at emily.steel@wsj.com

Printed in The Wall Street Journal, page A30

Copyright 2009 Dow Jones & Company, Inc. All Rights Reserved

This copy is for your personal, non-commercial use only. Distribution and use of this material are governed by our Subscriber Agreement and by copyright law. For non-personal use or to order multiple copies, please contact Dow Jones Reprints at 1-800-843-0008 or visit

www.djreprints.com

Monday, October 12, 2009

Score big with local sports sponsorships Opportunities for local sponsorships are numerous and usually not expensive -- making them a great marketing

Associated Press

On football and soccer fields across the nation, small-business owners are taking advantage of a huge marketing opportunity: sponsoring local sports teams.

Just about every sport, from T-ball played by 5-year-olds to semi-pro baseball or basketball, offers small businesses a chance to get some name recognition and create goodwill in their communities. And the cost is quite small, in many cases a few hundred or a thousand dollars.

Carrie Mitchell has sponsored soccer and T-ball teams, getting the name of her Raleigh, N.C.-based company, ASAP Office Supply, on uniforms and on a sign on a practice field. She has also sponsored a swim team, which meant getting her company's name announced at meets and an ad in a quarterly neighborhood newsletter.

The T-ball team was the one her son played on, and her first thought was to contribute money to help out. But, she said, ``I did think that every one of those kids has parents, and every one of those parents work, and they have to buy their office supplies somewhere.''

A BARGAIN

A sponsorship cost her $350, and it paid off by bringing in business. Mitchell recalls the mother of one of the team members ``saying she was going to tell her company owner about me and our business, and see about getting us their business, and they did.''

``For a $350 investment I got a customer that spends more than that a year,'' she said.

Tom Rizk, who sells office machines to other businesses, has sponsored high school football teams and a semi-pro baseball team in Santa Barbara, Calif.

``I learned very early on when I sponsored a Friday football TV show. . . . The following week I had people walking in the front door,'' said Rizk, owner of Goleta, Calif.-based Coastal Copy.

Fans listening to the Santa Barbara Foresters games on the radio hear Coastal Copy's name mentioned on each broadcast. The company, like other sponsors, also has its own special day during the season, and gets to throw out the first pitch.

The opportunities for sponsorships are numerous, and aren't limited to having a sign posted in a Little League ball field or an ad in a program or newsletter. Anyone who's been to a minor league baseball or hockey game is familiar with local car washes and appliance dealers tossing T-shirts into the stands between innings or during intermissions or offering gift certificates as prizes.

Companies willing to spend a little more can get their names splashed across team uniforms in some leagues, especially in sports like adults' softball. Some communities might shy away from having children's jerseys used as advertising, however.

Dan Maggiani, who owns Payroll Service Solutions in Philadelphia, has sponsored holes in golf tournaments, getting a sign at his team's hole as well as an ad in the tournament program.

GOOD DEEDS

Maggiani says he sponsors a variety of teams and events more out of a desire to do good rather than market his firm. Still, he said, ``it does solidify you in the community. It's like branding.''

He believes his activities do help business, though ``you're not going to know it necessarily.'' Customers might not connect the company with an ad they saw in a program from a Little League game, but they may think, ``I know that company,'' Maggiani said.

Some small companies, because of the nature of their business, are in a position to not just sponsor teams, but to also be actively involved with them.

The New Zealander, a restaurant in the San Francisco Bay area community of Alameda, has sponsored rugby teams and is also sponsoring children's soccer. Manager Chris Watson said the restaurant buys the players' jerseys and warm-up suits and feeds them for free on game days. The New Zealander will also host their end-of-the-season banquet.

``With the economy as it is, restaurants need to do whatever is necessary to drive revenue and get families in the door and also support the community,'' he said.

The team sponsorship, which cost the New Zealander $1,200, brings the restaurant repeat business since players' families come in on nongame days. And, Watson said, in a small place like Alameda, ``word does get out. I think typically people go to places, knowing they support the community.''

Saturday, October 10, 2009

IMPORTANT INFORMATION REGARDING FILE ATTACHMENTS (Massive Playbook v 1.0)

It is important to note that only CERTAIN types of attachments are permitted to go through Massive Playbook. These file types include the most commonly used file types inc.: Excel (.xls), Word (.doc)

When attaching a file, please be sure to make this the LAST step in your communication process. (ie.: Attach your file AFTER you have typed your message (and “SAVED”), then added a drill, adjusted the calendar, etc.) Attaching files MUST be the LAST STEP in the process. Also note, Attachments are NOT automatically saved.

Be sure to look for the the confirmation screen “Your Message Has Been Sent”

Receiving files in your conventional email inbox (eg.: “myname@somename.com)
YOUR ATTACHMENT MAY BE THERE!
Upon receiving an email, you will notice the email will automatically include the “system image files” that are part of the delivery system (the graphics that you see around your message). NOTE: You may need to scroll through these “system image file” attachments to find your specific document (ie.: Your .xls file)

NOTE:
If the file was a valid file type, it should send with no problem. If the file is not a valid file type (an image or large document), the system will prompt with a warning “Invalid File Type” and not send. In this case, you must use your “traditional” (eg. myname@aol.com) email account for sending attachments.

Attachments MUST be less than 1mb!
Otherwise, you may need to use your conventional email channel to send attachments (eg: myname@aol.com)

Acceptable File Formats include:
.xls, .xlsx, .doc, .docx, .txt

If you have trouble receiving attachments within Massive Playbook v1.0 (image files, large files)
You must ask “sender” to email you to your conventional email client (eg: myname@aol.com) -MP Team

How To: Add an Attachment in Massive Playbook (and view in AOL) v1.0

To add an attachment:
1. Be sure to perform this task LAST (just prior to hitting the “Send Now” button)
2. Click on the “Browse...” BUTTON to add an attachment
3. Once an attachment is selected and accepted, it will appear in the “Add Attachment” box (See attached sample “Attach Added View”) - highlighted in red


NOTE:
Attachments MUST be less than 1mb!
Otherwise, you may need to use your conventional email channel to send attachments (eg: myname@aol.com)

Acceptable File Formats include:
.xls, .xlsx, .doc, .docx, .txt

If you have trouble receiving attachments within Massive Playbook v1.0 (image files, large files)
You must ask “sender” to email you to your conventional email client (eg: myname@aol.com)
-MP Team

US Lacrosse: 5 Simple Steps to Sign Up for Massive Playbook-Mens League

1. Go to US Lacrosse Playbook home page:
http://www.massiveplaybook.com/uslacrosse-men/

2. Under "Playbooks" choose: “(CLUB NAME HERE)”

3. Register (far right).
NOTE:
a. All fields MUST be filled in.
b. Next to “Email Address”: Enter your existing personal email account (eg.: myname@aol.com)
c. Next to "Create a Password": simply create a password for yourself. (eg.: myname1234) FYI: You can always change your password later in the preferences menu
d. For "Local Club or Team Name" enter "Your Club Name"
e. For "Coaching License Number" enter your Coaching License Number, otherwise type "NONE"
f. Fill out ALL remaining blocks, then click "Register Now"

4. Look for inbox notification from “no-reply@massiveplaybook.com”, within the the personal email inbox you previously entered (eg.: myname@aol.com). Then, simply click the certificate link (as indicated) to confirm your registration.

5. You are ready to use US Lacrosse Playbook... Have FUN!


FAQ
“I have just tried to register and when it gave me the log in screen it keeps cutting off and jumping back to the registration screen??..I cant log in”

If you have trouble logging in (screen jump - with no confirmation during registration process)...
You may notice a warning at the bottom of the page “Required Fields”, along with an asterisk next to (left of) the field/s that need to be filled out, altered, or fixed. Please make the necessary adjustments to ALL of the fields indicated, and then try hitting "Register Now" again.

US Lacrosse: 5 Simple Steps to Sign Up for Us Lacrosse Women's Playbook

1. Go to US Lacrosse Playbook home page:
http://www.massiveplaybook.com/uslacrosse-women/

2. Under "Playbooks" choose: “(CLUB NAME HERE)”

3. Register (far right).
NOTE:
a. All fields MUST be filled in.
b. Next to “Email Address”: Enter your existing personal email account (eg.: myname@aol.com)
c. Next to "Create a Password": simply create a password for yourself. (eg.: myname1234) FYI: You can always change your password later in the preferences menu
d. For "Local Club or Team Name" enter "Your Club Name"
e. For "Coaching License Number" enter your Coaching License Number, otherwise type "NONE"
f. Fill out ALL remaining blocks, then click "Register Now"

4. Look for inbox notification from “no-reply@massiveplaybook.com”, within the the personal email inbox you previously entered (eg.: myname@aol.com). Then, simply click the certificate link (as indicated) to confirm your registration.

5. You are ready to use US Lacrosse Playbook... Have FUN!

IMPORTANT NOTE FOR ADMINS USING MULTIPLE ACCOUNTS!!!!!!!

LOG OUT of one account, BEFORE logging into another.
(You can NOT simply open a new window, while prior account is still open.)

To do this:
1. After you have completed and sent email message from "account A", choose "(Not 'your name'?)" (located Top of page, next to “How To”). This will officially LOG you out.

2. You will be redirected to the home (sign in) page.

3. Log in as user for "account B"

4. Proceed as usual.

REASON: If you do NOT log out of "account A", prior to proceeding to "account B" (by simply opening a new window) you may end up having emails sent randomly to accounts A and B. (I.e.: An email message from "account A" could randomly be sent to email audience of "account B").
-MP Team

How To View "MY TEAM CALENDAR" in Massive Playbook Emails

1. Click on the link marked “View Game Calendar”
2. You will be automatically linked to our Titan’s calendar page

3. Here, you can view the calendar by Day, Week, Month and Timeline.

4. You will note that the “Month” mode allows you to see, at a glance, which days games and practices are scheduled.

5. You must switch to “Day” view to obtain all of the vital details (eg. Time, Location, etc)

6. NOTE: You can also ‘mouse over’ (do not click) the EVENT to retrieve all of the vital details re. that specific event (Game or Practice).

In addition to being environmentally friendly, we believe this interactive, online calendar to be a more current and frequent way to keep everyone up to date.
-MP Team

If You Are on the Pre-Registered List Provided by Your League Administrator:

1. Click the link in the email that you receive from "noreply@massiveplaybook" - in your personal email inbox (eg: myname@aol.com account)
2. The link will drive you to the team registration page
3. Choose "Forget your login/password?" link
4. Enter your personal email
5. Your Password will be sent to you - to your personal email inbox (eg: myname@aol.com account)
-MP Team

Friday, October 9, 2009

How do I manage multiple lists?? (More than the 5 fields)

To manage large lists (more than the 5 fields provided within Massive Playbook™), simply do the following...

Imagine you have 12 different large groups with whom you wish to communicate...
1. Create 12 different Excel documents with each field you desire (Note: See tips in this blog on writing a simple macro)
2. Save as CSV files (so the lists can be imported right into your Massive Playbook™).
3. Then you will have the 12 documents whenever you want to communicate with a particular group.

Example:
Say you wish to email "
player parent group A" then, just upload that group's CSV file into the existing field on your playbook. Then, when you want to communicate with say "player parent group B" you then upload that group overwriting the "player parent group A"

This is also a great way to manage and maintain large group lists (d-base), outside of Massive Playbook™ -MP Team

Thursday, October 8, 2009

How do I import an Excel email list?

1. Get the email list into a single row in excel with one email per
cell.
2. Write an EXCEL MACRO to APPEND a COMMA to the end of each cell in
this row.
3. Export this data to a .CSV file.
4. Import the .CSV file directly into a Massive Playbook list.

Log on screen keeps cutting off or does not accept my application

I have just tried to register and when it gave me the log in screen it keeps cutting off and jumping back to the registration screen??..I cant log in