FAQs for Massive Playbook

How can I change the videos in my Massive Playbook™ video drills?

2010-12-15T20:31:00.000-08:00

Your Massive Playbook™ drills section is set up to link seamlessly to YouTub. By creating your own YouTube channel, you can have COMPLETE control over your Playbook video library. Simply follow the steps below to setting up a YouTube account, then email or notify our team. We will need your YouTube link. Once we establish the connection, your YouTube account will be tied directly to your Playbook!

However, you can make a channel easily. Here’s how...
http://mashable.com/2009/08/02/customize-youtube-channel/

Anything you add or change in your YouTube account, will then dynamically be changed in your Playbook. Once you have established a YouTube account, please shoot me the link, and you will be able to manage it from there!

- Mp Team

How do I convert my Massive Playbook™ comma deliniated lists into .csv files?

2010-12-15T20:27:00.000-08:00

Converting your MP lists into CSV files...

There are two main options, with same results...

First option-
Create a Word table, Select the entire table and Copy, paste into an Excel doc, save Excel doc as .csv
http://wiki.answers.com/Q/Creating_an_.csv_file_from_word

Second Option-
Word to Excel, Excel to .CSV
First copy and paste into MS Word or import your list directly into MS Excel, then save out as .csv file/s:

Step 1 (Into Excel): http://www.ehow.com/how_4449036_import-delimited-file-excel.html

Step 2 (From Excel into a .csv file): http://www.ehow.com/how_6116713_convert-xls-file-csv-file.html

- MP Team!

How to use the Massive Playbook Calendar function

2010-11-03T07:28:00.000-07:00

Here are 3 simple steps for using your calendar feature. Please see the below step x step images. Note: any/all changes made to the calendar will automatically be saved to the emails you send. - MP Team

I can't see images in a message sent to my GMAIL account

2010-09-20T12:32:00.000-07:00

Below are some easy and helpful links!

http://mail.google.com/support/bin/answer.py?hl=en&answer=8833

http://mail.google.com/support/bin/static.py?page=known_issues.cs

MP Team!

Bad Email Culprits!!! (Can Not Save List and BAD emails)

2010-09-10T14:20:00.000-07:00

Are you having trouble with your email lists? Are you getting the "Not Saved...Bad Email" error message?
Look for these troublesome characters within your email lists...

The 'TradeMark' logo (TM) - This will sometimes appear within your list. This is a BAD email. You must kill this email from your list!

The 'Apostrophe'(') - Sorry, NO apostrophes allowed in email names. You must kill this email!

The 'double-comma' separating lists (,,) - sometimes a double-comma may appear after an email address... One of them MUST be removed. NO double commas after email addresses, or separating email addresses! ALSO... BE SURE YOUR EMAIL LIST DOES NOT END WITH A COMMA!

The 'extra space' ( ) - Occasionally a double space at the end of an email list, or within an email list can cause problems. Kill the extra space!

Other known culprits include: ALL CAPS, "?" and other obscure characters that do not belong in email addresses.

- MP Team

I left my computer, when I returned the message I was composing disappeared

2010-08-29T07:17:00.000-07:00

Q: Upon returning to my computer after leaving for an hour, I resumed typing my message to my team. (My Massive Playbook™ email portal/site was still up so I thought I was fine.) However, when I went to save my message before sending, I was bounced out of the system. I though as long as my Massive Playbook™ screen was still on my screen I was okay to compose my letter.

A: After approximately 15minutes, Massive Playbook™ built in safety feature will bounce you out of your account. You may NOT get an onscreen warning. (This feature is to prevent anyone else from gaining access to your private message or email lists).

IF YOU PLAN on walking away from your computer for a long duration, you must SAVE the message that you are composing ("Save" button below messaging panel). Then log-out. Next time you log back in, your message will appear, as you had last left it. You can then resume typing/composing.

NOTE: For longer compositions, you can also type and save messages in a WOrd program, and import them into your email with a simple copy and paste.

- MP Team

How Do I ADD My Own Videos?

2010-08-23T07:53:00.000-07:00

Currently, your "Coaches Drills" may be pulling content from one of our content providers or a YouTube channel that we have created for you.

You can create your own YouTube channel for Massive Playbook™ to pull drills from. This will give you 100% control over your videos. You can add favorites or even upload videos, and ALL videos will automatically be added to your Playbook™.

Below is info (resources) on how to set up your YouTube account.

Please a member of our team know when you have your YouTube account set up. (info@massiveplaybook.com) We will just need your name and password to connect your YouTube account to your personalized Playbook™account.

Resources:
http://www.youtube.com/rssls

http://www.ehow.com/how_2031113_save-youtube-videos.html

http://www.ehow.com/how_2065852_delete-favorites-from-youtube-account.html

Thank you!

-MP Team
info@massiveplaybook.com

Comcast subscribers are not receiving emails

2010-08-23T06:51:00.000-07:00

Sorry for the inconvenience, however this is a Comcast carrier issue.

1. Please contact us (info@massiveplaybook.com). We will contact Comcast immediately!

2. A Comcast internet subscriber from your club can also call Comcast directly and complain that they are not receiving emails via "Massive Playbook™". You can ask Comcast for a "white listing", allowing all emails from "Massive Playbook™" to be received.

Below is the direct contact information for Comcast:
Security Dept. 1-888-565-4329

Case# NA14815926

Thank You! - MP Team

Ad sales for Massive Creative

2010-08-09T11:32:00.000-07:00

A few questions regarding Massive Creative as I am literally wanting to start with a fresh, clean slate.

1. How is the payment set up? By number of clicks on ads or email? Number of contacts? Sales from ads?
$75 per ad placement. Ads are usually sold one-time for the season (like an ad journal). You can sell as many ads as you would like, as ads rotate with every email. So every ad gets equal visibility. Ads typically see from $200-$350 per ad. We can give you ad sponsor discount codes if you wish to sell ads below $350. The banner ad (ad above the small squares) is a premium position, and usually sells for $1250, as it has best visibility and never changes. We have discount codes for this ad sponsor as well.

MP program is MOST successful when integrated into your existing fundraising program. Please see the attached sample (IRSA Soccer) from a very successful club. This club raised nearly $15,000 with MP.

Below are 2 helpful links regarding ad sponsor sales...
Overview
http://www.youtube.com/watch?v=YG0oT3qaZvE

How to sell ad sponsors
http://www.youtube.com/watch?v=23Mm0Jy1Iy4

2. How can we make the message look more like a Constant Contact communication? I.e., page/line breaks, photo formatting? I can provide an example if necessary.
The template we provide is standard (fixed). Unfortunately it can not be altered. However, it is FREE to use... Along with the FREE SMS!!

3. Can we remove the one hour message creation limit? This is something I would like to edit throughout the month as things come up and would rather not be restricted to using in a crunch.
Unfortunately, for privacy protection and bandwidth, the 1hr restriction must remain. However, many users first create their messages in a text creation tool (MS Word, Text Edit... Or even standard email)... Then paste into the message field.

Please see this helpful link about pasting from MS Word.
http://www.youtube.com/watch?v=I8bA4BjRV7U

Login/Admin challenges when working in the web tool

2010-04-15T12:16:00.000-07:00

It's possible that a coach's session can timeout while editing their site.

It's also possible that there can be an intermittent issue with your internet connection that can disrupt your session.
In this case, please just log back into your site and continue.

- MP Team

When I cut/paste my url, I am not recognized as an administrator

2010-04-15T11:11:00.000-07:00

Q: Why can I not "cut and paste" links into my web builder, and be recognized as an administrator?

A. For security reasons, in order to work within web builder as an administrator, you must first "LOG IN". If you cut/paste a URL into your browser, you will always be recognized as strictly a 'viewer' (who is unable to make changes/updates)... until you log in as Administrator.

Thank You!

-MP Team

Occasionally, I receive the ‘ADMINISTRATION’ button when working in the application

2010-04-15T11:07:00.000-07:00

Q: When I am logged in I am recognized by both email and web builder platform. However, occasionally, I receive the ‘ADMINISTRATION’ button. In this case, when trying to log in I am unable to.

A. This may happen on occasion. If there is a 'temporary' issue with automatically logging in, please simply click on "administration" link and 'manually' log into your site. If you continue to experience difficulty, please contact us at info@massiveplaybook.com.

Sorry for any inconvenience. We are ALWAYS looking to get feedback and improve our system.

Thank You! - MP Team

I want this email! But it went into Spam. What do I do?

2010-01-09T18:40:00.000-08:00

It's easy to move emails out of the spam folder and into the folder where you want it to be.
• In your Spam folder, click the email to select it.
• Then click Not Spam, which is above the list of emails.
If you continue seeing these emails in your Spam folder and want them in a Non-Spam folder, you can set up a filter and send them to any folder you wish.

For additional information, check with your email provider for assistance on "unblocking" or "accepting" messages through your spam filter. -MP Team

Yahoo Mail Recipients-How to Set Your Mailbox to Accept Massive Playbook Emails!

2010-01-09T18:32:00.000-08:00

1. If a "...@massiveplaybook.com" emails lands in your spam folder:
It's easy to move emails out of the spam folder and into the folder where you want it to be.
    •    In your Spam folder, click the email to select it.
    •    Then click Not Spam, which is above the list of emails.
If you continue seeing these emails in your Spam folder and want them in a Non-Spam folder, you can set up a filter and send them to any folder you wish.

2. Common Email Receiving Errors (Spam):

One of your filters could be directing the email into a folder

If you've set up filters, the message from this sender might be going directly to a different folder from your Inbox. Here's how to check your filters:
    •    Click Options in the upper-right, and select Mail Options.
    •    Click Filters.
    •    See anything that might be capturing the mail you’ve been looking for?
    •    Note: Messages in Trash can be deleted at any time. Once messages are deleted, they're gone forever, and can't be retrieved.
You’re forwarding your mail to another email address
If you're forwarding your mail, it's going to another email address. Here's how to check:
    •    Click Options in the upper-right corner of the page, and select Mail Options.
    •    Under “Management”, click POP Access & Forwarding.
    •    Is the lower half of the page (Forwarding) selected? If so—and if you would like to discontinue it:
    •    Click the radio button for "Web and POP Access" at the top of the page.
    •    Click Save.
You’re blocking this user
The sender's address might be on your Blocked Addresses list. Mail from blocked senders doesn’t arrive or bounce—it’s simply discarded. Here’s how to check your Blocked Addresses list:
    •    Click Options in the upper-right corner of the page and select Mail Options.
    •    Under “Spam”, click Block Addresses.
    •    Scan the list for the address of the sender. If you see it, click it, then click Remove Block.

3. How to set your email to RECEIVE emails from "@massiveplaybook.com" address to avoid ANY chance of it going into spam:
You can bypass ANY chance of an email from "@massiveplaybook.com" going into your spam filter folder by EMAILING your contact at their massiveplaybook.com account.

Here's how:
    •    Type your massiveplaybook.com user a simple message
    •    Choose "send"
    •    During the verification process (which occurs AFTER you click "send"), you can simply choose to "add new recipients to my contacts"   -MP Team

How do I CLEAN my email list?

2010-01-08T17:33:00.002-08:00

Here is a helpful link regarding managing your lists and proper email list "hygiene" (keeping your email lists current and up to date).

http://www.youtube.com/user/MassivePlaybook#p/a/u/0/28KuNZuYdrQ

I have received a LOT of bounce-back emails!

2010-01-08T17:33:00.000-08:00

Are some browsers faster than others?

2010-01-08T17:31:00.001-08:00

Yes! Safari is typically much faster than Firefox, when using Massive Playbook™ -MP Team

My login time seems very slow

2010-01-08T17:30:00.000-08:00

If you are managing extremely large lists, your login time may be longer than usual. Below is a helpful video link. - MP Team

http://www.youtube.com/user/MassivePlaybook#p/a/u/0/28KuNZuYdrQ

I have registered, but I can not get into Playbook.

2010-01-08T17:28:00.001-08:00

After you register (filling out all of the fields in the registration column, then choosing submit), look for an email confirmation in your inbox: "No Reply from Massive Playbook."

Inside this email, you will find a "link" that you must click to confirm your registration.

Once clicked and confirmed, you can then enter your login info (top left of screen) and you will be permitted to begin using Playbook. -MP Team

Web Browsers and Loading LARGE Email Lists:

2009-12-29T09:43:00.000-08:00

Safari will load relatively quickly (although there will be a short delay),

Firefox will delay even longer... But will EVENTUALLY load.

-MP Team

How to Import Email Addresses from Entourage

2009-12-26T13:31:00.000-08:00

If you wish to import your email list, groups, etc from Entourage, here's what to do. Click on the Folder list that you wish to import (Located in the left-hand pane) and drag and drop it onto your desktop; this will export the folder in the popular mbox format. (NOTE: Depending on the number of emails, this process may take several minutes to complete exporting. You may notice that Entourage seems to "freeze" or be unresponsive during this process)

This same process may work for other email programs (Outlook, etc)

From here, you can then import the list into anyone of your email groups within Massive Playbook™. -MP Team

I can not imbed a hyper-link or URL in my email

2009-12-14T18:42:00.000-08:00

Massive Playbook™ will actually BLOCK hyper-links because they are too often flagged as spam. The link address will appear in your email, but it will not "hyper-link" to the location.

Upon pasting a hyper-link (or URL) into a Massive Playbook™ message/email, you will need to direct, "Please cut and paste the following link into your browser:......."

Again, this is a built in protection feature of the system to ensure delivery of your email. -MP Team

I received a "Error - View Invalid Emails in List" message. What does this mean?

2009-12-05T18:43:00.000-08:00

The "Error - View Invalid Emails in List" indicates that a bad email has been entered (or imported) into your email group. To fix, simply re-enter the CORRECT email address into your group and hit the "Save" button (far right of email group).If you still receive the"Error - View Invalid Emails in List" prompt, check to be sure that your LAST name in your list does NOT have a comma entered after it. If so, delete, then hit the "Save" button again.
Note: You must be sure that the last name in any list does NOT end with a comma or punctuation. -MP Team

I corrected my bad email address, but I am still receiving the "Error - View Invalid Emails in List"

2009-12-05T18:36:00.000-08:00

I received a "Error - View Invalid Emails in List" message (incorrect email). I corrected the bad email, but the warning message persists. What's going on?

The "Error - View Invalid Emails in List" indicates that a bad email has been entered (or imported) into your email group. To fix, simply re-enter the CORRECT email address into your group and hit the "Save" button (far right of email group).If you still receive the"Error - View Invalid Emails in List" prompt, check to be sure that your LAST name in your list does NOT have a comma entered after it. If so, delete, then hit the "Save" button again.

Note: You must be sure that the last name in any list does NOT end with a comma or punctuation. -MP Team

How do I know if my email was sent?

2009-12-05T17:38:00.000-08:00

Your email is confirmed as sent ONLY when you receive the confirmation message on your screen, "Your Message Has Been Sent" shortly after you hit the "Send" button.

If you do NOT receive this confirmation message shortly after hitting the send button, check that you have chosen a recipient group (above).

Remember to ALWAYS "SAVE" your email groups and email messages!!! -MP Team

I received a "Delivery Error". Did my email go out to eveyone else on my list???

2009-12-05T17:35:00.000-08:00

I received a "Delivery Error." Did my email go out to eveyone else on my list???

Note: When receiving "Delivery Error" messages... ALL other emails will have been sent, only IF you received the "Your Message Has Been Sent" confirmation.

The "Delivery Error." is usually followed by a "Error - View Invalid Emails in List" message (signifying an incorrect email). This indicates that a bad email has been entered (or imported) into your email group. Click, or mouse over, the error message ("Error - View Invalid Emails in List") to view the bad or incorrect email. To fix, simply re-enter the CORRECT email address into your group and hit the "Save" button (far right of email group).

Note: You should also check to confirm that the LAST email on your list does NOT end in a comma, or any punctuation. -MP Team

Sending Error - "Delivery Error"

2009-12-05T17:33:00.000-08:00

I received a "delivery error" message (incorrect email). How do I fix it?

The "delivery error" usually indicates that a bad email has been entered (or imported) into your email group. To fix, simply re-enter the CORRECT email address into your group and hit the "Save" button (far right of email group).

Note: When receiving sending error messages... ALL other emails will be sent, IF you received the "Your Message Has Been Sent" confirmation. -MP Team

I need more time to compose my emails... Playbook keeps timing me out!!

2009-12-04T16:05:00.001-08:00

Most internet-based email communication systems have a "privacy protection" feature which "times out" the user after a given period of time. (ALL Massive Playbooks™ have this built-in privacy mechanism.) This feature prevents others from accessing your information, if you choose to walk away from your computer after a period of time.

If you need an extended period of time to compose an email message, it is recommended that you first compose your message in another program (eg. Microsoft Word or Apple Mac Text Edit). Then, you can copy and paste your message into your email, or add as an attachment.

TIP: WHEN WORKING WITHIN A MASSIVE PLAYBOOK™, TO BE SURE THAT YOUR INFORMATION IS SAVED (email lists, messages, etc), YOU MUST CHOOSE "SAVE!!!"
SAVE! SAVE! SAVE! -MP Team

SAVE! SAVE! SAVE!

2009-12-04T16:04:00.000-08:00

Most internet-based email communication systems and shopping carts have a "privacy protection" feature which "times out" the user after a given period of time. (ALL Massive Playbooks™ have this built-in privacy mechanism.) This feature prevents others from accessing your information, if you choose to walk away from your computer after a period of time.

TO BE SURE THAT YOUR INFORMATION IS SAVED (email lists, messages, etc)... YOU MUST CHOOSE "SAVE!!!"

SAVE! SAVE! SAVE!

TIP: If you need an extended period of time to compose an email message, it is recommended that you first compose your message in another program (eg. Microsoft Word or Apple Mac Text Edit). Then, you can copy and paste your message into your email, or add as an attachment. -MP Team

The email systems seems to jump between screens when trying to add addresses and calling up a note....

2009-12-04T15:57:00.000-08:00

You may notice what appears to be a sudden jump on the screen when you enter your email message and hit send.

It is most likely that a "message warning" or "screen prompt" has appeared on the top or bottom of the screen, however since you are working on a small screen you do not have FULL view of the page. You should scroll to the top and/or bottom of the page to see the "screen message."

Example:"Please select recipient list" message may appear if you attempt to send a message, but have not clicked one of the group email list buttons (left of each email field). Once you correct the problem, you should be able to send your message without any problem.

BE SURE THAT YOU SEE THE SCREEN CONFIRMATION: "Your Message Has Been Sent" AFTER YOU CLICK SEND. If you do not receive the confirmation, please re-check that you have chosen an email group and try hitting "send" again.

(Note: We are currently developing a "window shading" feature to contain more of the page elements within smaller computer screen windows). -MP Team

The calendar displays things strangely...

2009-12-04T15:47:00.000-08:00

You may notice that the calendar occasionally offers a partial view of an event after being published. If this occurs, simply "mouse over" the information block (do not click) and you will see the entire message displayed. -MP Team

Ataching files within Massive Playbook or US Lacrosse Playbook

2009-11-28T14:09:00.001-08:00

Below are the current rules for attachments out:

Maximum file size: 102400 bytes (approx 1mb)

File types: .jpeg, .gif, .bmp, .txt, .pdf, .zip, .doc, .docx, .xls, .xlsx

I don’t see any new messages in my "My Messages inbox..."

2009-11-11T19:04:00.000-08:00

Problem: You are notified via email that you have received a new Massive Playbook™ email. After logging into your Massive Playbook account, you don’t see any new messages in your My Messages inbox.

Tech Speak: It’s an internal application "thing". It’s a result of constant changes to various email servers dealing w/incoming emails, sending responses back and Massive Playbook's handling of those responses.

Solution: Email Massive Playbook: info@massiveplaybook.com. We will troubleshoot the problem for you and have your Massive Playbook™ account back to normal asap!

HOW TO CREATE A MASSIVE PLAYBOOK DESKTOP ICON - PC USERS

2009-10-17T12:54:00.001-07:00

TWO SIMPLE STEPS:

1. Go to your browser Massive Playbook login screen (eg.: http://www.massiveplaybook.com/wallsoccer/Index.aspx )
2. Click/Hold and drag Massive URL icon down to your desktop (Image of Massive shield, just left of the actual URL)

Now you have desktop icon that you can simply double-click on to launch your Massive Login screen!

NOTE: If this does not work, please see directions for, "HOW TO CREATE A MASSIVE PLAYBOOK DESKTOP ICON - ON A MAC" -MP Team

HOW TO CREATE A MASSIVE PLAYBOOK DESKTOP ICON - ON A MAC

2009-10-16T19:33:00.000-07:00

FIRST:
1. Download Massive Shield logo to your desktop from the Massive Blog (Click/Hold and drag to desktop): http://massiveplaybook.blogspot.com/
2. Open image of icon within your image software (Pshop or Image Preview, etc)
3. Choose “Select All” then “Copy”

NEXT:
4. Go to your browser Massive Playbook login screen (eg.: http://www.massiveplaybook.com/wallsoccer/Index.aspx )
5. Click/Hold and drag Massive URL icon down to your desktop (Image of Massive shield, just left of the actual URL)
6. Now, select the URL icon (that you just dragged to your desktop) and choose “Get Info” (Under “File), or simply use the Keys: “Command + I”.
An Information table will pop up on your screen.
7. Select (by clicking on) the image icon (“@ Http” in box) in the top left of the information panel, then choose “Paste”

Now you have desktop icon that you can simply double-click on to launch your Massive Login screen! -MP Team

Thank you... LOVE OUR CLUB EMAIL!!!

2009-10-16T14:38:00.000-07:00

From: Parent
Date: Fri, 16 Oct 2009 00:02:05 -0400
To: <info@massivecreativeinc.com>
Subject: Thank you... LOVE OUR CLUB EMAIL!!!

I just received an email from our coach, Larry Kernis, through “Massive”. Love it... so excited !!!!! Max, my son, LOVES the drill. He saw the “crossbar challenge” and can’t wait to get to practice to try it!!! (I just hope he puts a few “IN” the goal!!!)

This is an AMAZING idea and VERY fun!!

Best Wishes,
Anna Hazard
Co-Owner
PO Box 2205
Ocean, NJ 07712
732-643-1203

Web Ads Hidden Under Cloak of Invisibility

2009-10-13T07:27:00.001-07:00

This article from WSJ addresses a major challenge for marketers when placing their online display advertising. Advertisers are left with much uncertainty about who is viewing their message... and IF their message is actually being seen at ALL!

Massive Playbook™ actually GOES to the recipient (target audience) with nearly 100% OPEN rates!!! With Massive Playbook™, your message is essentially guaranteed to be seen! This is the Massive Difference. -MP Team

Article by EMILY STEEL

Kraft Foods, Greyhound Lines and Capital One Financial have bought some strange ads on the Internet lately. What's so strange about them is that they're invisible.

The companies might not have known about their invisible display ads—the kind that are supposed to appear alongside content on Web pages—if not for Ben Edelman, an assistant professor at Harvard Business School who studies Internet advertising.

Mr. Edelman says his research shows that all three marketers, and many others, have fallen victim to Web sites that use such ads as a way to sell more ad space than they have.

The Web sites can get away with it, he says, because online advertisers don't always audit their campaigns for proof their ads are appearing. It isn't clear how common these ads are or how much they cost marketers.

View Full Image

Jason Schneider

Mr. Edelman and other Internet-security experts say the ads are created with the use of computer code that makes it look to marketers as though their ads are showing up on legitimate Web sites. But consumers who visit those sites can't see the ads because they have been placed on invisible Web pages.

In one example, visitors to a site called MyToursInfo.com saw an ordinary-looking Web page with one ad for Verizon Communications and another for a weight-loss product. But, Mr. Edelman, who studied the site in January, said software code running behind the scenes opened more than 40 Web pages, each including three ads from marketers such as Domino's Pizza and Capital One, which were invisible to visitors.

Mr. Edelman's analysis of the code was confirmed by computer-security experts at Symantec and McAfee as well as online-ad advisory firms DoubleVerify and Anchor Intelligence.

MyToursInfo.com has since shut down, and efforts to identify its operators were unsuccessful.

Domino's Pizza says it is aware of sites like MyToursInfo.com and is taking steps to protect against them by buying display ads it pays for only when a consumer clicks on them. Capital One said it wasn't familiar with the situation but said it keeps "a close eye" on its online ads.

Verifying that ads appear is an issue that has long plagued traditional media, particularly commercials on local TV stations. But a single online ad campaign can appear on thousands of Web sites, making verification even harder.

Advertisers often buy display ads based on the number of times they are loaded onto a page, rather than the number of clicks they get. Over the past, year, an increasing number of scams have sought to take advantage of that pricing system as advertisers have started buying more of their online ads via middlemen called ad networks, instead of directly from the Web sites themselves. These networks sell ad space at cheap rates across thousands of sites, and they don't always weed out illegitimate players.

Several such networks, including Burst Media and Tribal Fusion, sold ads that appeared on the MyToursInfo.com site, Mr. Edelman says, according to his analysis of computer code.

Tribal says MyToursInfo.com isn't included in its network now but can't say whether it was in the past. Burst says MyToursInfo.com was included in its network earlier this year but isn't now part of its network.

The ad networks say they use a combination of high-tech scans and manual processes to ferret out unscrupulous sites.

"Unfortunately, these bad actors are kind of like ants at a picnic. You constantly have to be vigilant," says Chuck Moran, Burst Media's chief marketing officer.

"It is one of the big challenges of running a network," says Toby Gabriner, president of Tribal Fusion. He said his company now is working with Mr. Edelman to help detect possible fraud across its network. Mr. Edelman does similar consulting work for clients including Time Warner's AOL and Microsoft.

Ads are typically rendered invisible by manipulating computer codes called iframes that determine how a Web page appears on a visitor's computer screen. Iframes allow one Web page to be built inside another, the procedure used to make display ads. But, programmers can also make iframes invisible, so that computer users don't see anything contained in them. In the case of the invisible ads, they typically use multiple invisible iframes. In the case of the invisible ads, they typically use multiple invisible iframes.

Mr. Edelman, who trolls the Web for examples of invisible ads, says ads for Kraft Foods and Greyhound Lines recently ended up buried on invisible pages on a site called MyProfilePimp.com, which offers games, photos and other ways for consumers to personalizetheir profile pages on social-networking sites like Facebook. Mr. Edelman says a visit to the site in June opened a series of invisible pages on the visitor's computer with as many as 46 ads. He says none of those ads could be seen.

MyProfilePimp.com declined to comment.

Kraft says it monitors its online ad purchases but wasn't aware of the MyProfilePimp.com ads. "We are looking into it as we would with any other possible violation of our agreements," it said.

Greyhound was similarly unaware of the case and said that the site shouldn't have been included in any of its ad-network buys. A spokeswoman says the bus line is working to "safeguard against fraudulent activity moving forward."

Write to Emily Steel at emily.steel@wsj.com

Printed in The Wall Street Journal, page A30

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Score big with local sports sponsorships Opportunities for local sponsorships are numerous and usually not expensive -- making them a great marketing

2009-10-12T14:12:00.000-07:00

BY JOYCE M. ROSENBERG

Associated Press

On football and soccer fields across the nation, small-business owners are taking advantage of a huge marketing opportunity: sponsoring local sports teams.

Just about every sport, from T-ball played by 5-year-olds to semi-pro baseball or basketball, offers small businesses a chance to get some name recognition and create goodwill in their communities. And the cost is quite small, in many cases a few hundred or a thousand dollars.

Carrie Mitchell has sponsored soccer and T-ball teams, getting the name of her Raleigh, N.C.-based company, ASAP Office Supply, on uniforms and on a sign on a practice field. She has also sponsored a swim team, which meant getting her company's name announced at meets and an ad in a quarterly neighborhood newsletter.

The T-ball team was the one her son played on, and her first thought was to contribute money to help out. But, she said, ``I did think that every one of those kids has parents, and every one of those parents work, and they have to buy their office supplies somewhere.''

A BARGAIN

A sponsorship cost her $350, and it paid off by bringing in business. Mitchell recalls the mother of one of the team members ``saying she was going to tell her company owner about me and our business, and see about getting us their business, and they did.''

``For a $350 investment I got a customer that spends more than that a year,'' she said.

Tom Rizk, who sells office machines to other businesses, has sponsored high school football teams and a semi-pro baseball team in Santa Barbara, Calif.

``I learned very early on when I sponsored a Friday football TV show. . . . The following week I had people walking in the front door,'' said Rizk, owner of Goleta, Calif.-based Coastal Copy.

Fans listening to the Santa Barbara Foresters games on the radio hear Coastal Copy's name mentioned on each broadcast. The company, like other sponsors, also has its own special day during the season, and gets to throw out the first pitch.

The opportunities for sponsorships are numerous, and aren't limited to having a sign posted in a Little League ball field or an ad in a program or newsletter. Anyone who's been to a minor league baseball or hockey game is familiar with local car washes and appliance dealers tossing T-shirts into the stands between innings or during intermissions or offering gift certificates as prizes.

Companies willing to spend a little more can get their names splashed across team uniforms in some leagues, especially in sports like adults' softball. Some communities might shy away from having children's jerseys used as advertising, however.

Dan Maggiani, who owns Payroll Service Solutions in Philadelphia, has sponsored holes in golf tournaments, getting a sign at his team's hole as well as an ad in the tournament program.

GOOD DEEDS

Maggiani says he sponsors a variety of teams and events more out of a desire to do good rather than market his firm. Still, he said, ``it does solidify you in the community. It's like branding.''

He believes his activities do help business, though ``you're not going to know it necessarily.'' Customers might not connect the company with an ad they saw in a program from a Little League game, but they may think, ``I know that company,'' Maggiani said.

Some small companies, because of the nature of their business, are in a position to not just sponsor teams, but to also be actively involved with them.

The New Zealander, a restaurant in the San Francisco Bay area community of Alameda, has sponsored rugby teams and is also sponsoring children's soccer. Manager Chris Watson said the restaurant buys the players' jerseys and warm-up suits and feeds them for free on game days. The New Zealander will also host their end-of-the-season banquet.

``With the economy as it is, restaurants need to do whatever is necessary to drive revenue and get families in the door and also support the community,'' he said.

The team sponsorship, which cost the New Zealander $1,200, brings the restaurant repeat business since players' families come in on nongame days. And, Watson said, in a small place like Alameda, ``word does get out. I think typically people go to places, knowing they support the community.''

IMPORTANT INFORMATION REGARDING FILE ATTACHMENTS (Massive Playbook v 1.0)

2009-10-10T20:33:00.001-07:00

It is important to note that only CERTAIN types of attachments are permitted to go through Massive Playbook. These file types include the most commonly used file types inc.: Excel (.xls), Word (.doc)

When attaching a file, please be sure to make this the LAST step in your communication process. (ie.: Attach your file AFTER you have typed your message (and “SAVED”), then added a drill, adjusted the calendar, etc.) Attaching files MUST be the LAST STEP in the process. Also note, Attachments are NOT automatically saved.

Be sure to look for the the confirmation screen “Your Message Has Been Sent”

Receiving files in your conventional email inbox (eg.: “myname@somename.com”)
YOUR ATTACHMENT MAY BE THERE!
Upon receiving an email, you will notice the email will automatically include the “system image files” that are part of the delivery system (the graphics that you see around your message). NOTE: You may need to scroll through these “system image file” attachments to find your specific document (ie.: Your .xls file)

NOTE:
If the file was a valid file type, it should send with no problem. If the file is not a valid file type (an image or large document), the system will prompt with a warning “Invalid File Type” and not send. In this case, you must use your “traditional” (eg. myname@aol.com”) email account for sending attachments.

Attachments MUST be less than 1mb!
Otherwise, you may need to use your conventional email channel to send attachments (eg: myname@aol.com)

Acceptable File Formats include:
.xls, .xlsx, .doc, .docx, .txt

If you have trouble receiving attachments within Massive Playbook v1.0 (image files, large files)
You must ask “sender” to email you to your conventional email client (eg: myname@aol.com) -MP Team

How To: Add an Attachment in Massive Playbook (and view in AOL) v1.0

2009-10-10T20:30:00.001-07:00

To add an attachment:
1. Be sure to perform this task LAST (just prior to hitting the “Send Now” button)
2. Click on the “Browse...” BUTTON to add an attachment
3. Once an attachment is selected and accepted, it will appear in the “Add Attachment” box (See attached sample “Attach Added View”) - highlighted in red

NOTE:
Attachments MUST be less than 1mb!
Otherwise, you may need to use your conventional email channel to send attachments (eg: myname@aol.com)

Acceptable File Formats include:
.xls, .xlsx, .doc, .docx, .txt

If you have trouble receiving attachments within Massive Playbook v1.0 (image files, large files)
You must ask “sender” to email you to your conventional email client (eg: myname@aol.com) -MP Team

US Lacrosse: 5 Simple Steps to Sign Up for Massive Playbook-Mens League

2009-10-10T20:27:00.000-07:00

1. Go to US Lacrosse Playbook home page:
http://www.massiveplaybook.com/uslacrosse-men/

2. Under "Playbooks" choose: “(CLUB NAME HERE)”

3. Register (far right).
NOTE:
a. All fields MUST be filled in.
b. Next to “Email Address”: Enter your existing personal email account (eg.: myname@aol.com)
c. Next to "Create a Password": simply create a password for yourself. (eg.: myname1234) FYI: You can always change your password later in the preferences menu
d. For "Local Club or Team Name" enter "Your Club Name"
e. For "Coaching License Number" enter your Coaching License Number, otherwise type "NONE"
f. Fill out ALL remaining blocks, then click "Register Now"

4. Look for inbox notification from “no-reply@massiveplaybook.com”, within the the personal email inbox you previously entered (eg.: myname@aol.com). Then, simply click the certificate link (as indicated) to confirm your registration.

5. You are ready to use US Lacrosse Playbook... Have FUN!

FAQ
“I have just tried to register and when it gave me the log in screen it keeps cutting off and jumping back to the registration screen??..I cant log in”

If you have trouble logging in (screen jump - with no confirmation during registration process)...
You may notice a warning at the bottom of the page “Required Fields”, along with an asterisk next to (left of) the field/s that need to be filled out, altered, or fixed. Please make the necessary adjustments to ALL of the fields indicated, and then try hitting "Register Now" again.

US Lacrosse: 5 Simple Steps to Sign Up for Us Lacrosse Women's Playbook

2009-10-10T20:26:00.000-07:00

1. Go to US Lacrosse Playbook home page:
http://www.massiveplaybook.com/uslacrosse-women/

2. Under "Playbooks" choose: “(CLUB NAME HERE)”

3. Register (far right).
NOTE:
a. All fields MUST be filled in.
b. Next to “Email Address”: Enter your existing personal email account (eg.: myname@aol.com)
c. Next to "Create a Password": simply create a password for yourself. (eg.: myname1234) FYI: You can always change your password later in the preferences menu
d. For "Local Club or Team Name" enter "Your Club Name"
e. For "Coaching License Number" enter your Coaching License Number, otherwise type "NONE"
f. Fill out ALL remaining blocks, then click "Register Now"

4. Look for inbox notification from “no-reply@massiveplaybook.com”, within the the personal email inbox you previously entered (eg.: myname@aol.com). Then, simply click the certificate link (as indicated) to confirm your registration.

5. You are ready to use US Lacrosse Playbook... Have FUN!

IMPORTANT NOTE FOR ADMINS USING MULTIPLE ACCOUNTS!!!!!!!

2009-10-10T20:25:00.001-07:00

LOG OUT of one account, BEFORE logging into another.
(You can NOT simply open a new window, while prior account is still open.)

To do this:
1. After you have completed and sent email message from "account A", choose "(Not 'your name'?)" (located Top of page, next to “How To”). This will officially LOG you out.

2. You will be redirected to the home (sign in) page.

3. Log in as user for "account B"

4. Proceed as usual.

REASON: If you do NOT log out of "account A", prior to proceeding to "account B" (by simply opening a new window) you may end up having emails sent randomly to accounts A and B. (I.e.: An email message from "account A" could randomly be sent to email audience of "account B"). -MP Team

How To View "MY TEAM CALENDAR" in Massive Playbook Emails

2009-10-10T20:22:00.000-07:00

1. Click on the link marked “View Game Calendar”
2. You will be automatically linked to our Titan’s calendar page
3. Here, you can view the calendar by Day, Week, Month and Timeline.
4. You will note that the “Month” mode allows you to see, at a glance, which days games and practices are scheduled.
5. You must switch to “Day” view to obtain all of the vital details (eg. Time, Location, etc)
6. NOTE: You can also ‘mouse over’ (do not click) the EVENT to retrieve all of the vital details re. that specific event (Game or Practice).

In addition to being environmentally friendly, we believe this interactive, online calendar to be a more current and frequent way to keep everyone up to date. -MP Team

If You Are on the Pre-Registered List Provided by Your League Administrator:

2009-10-10T20:20:00.000-07:00

1. Click the link in the email that you receive from "noreply@massiveplaybook" - in your personal email inbox (eg: myname@aol.com account)
2. The link will drive you to the team registration page
3. Choose "Forget your login/password?" link
4. Enter your personal email
5. Your Password will be sent to you - to your personal email inbox (eg: myname@aol.com account) -MP Team

How do I manage multiple lists?? (More than the 5 fields)

2009-10-09T10:06:00.000-07:00

To manage large lists (more than the 5 fields provided within Massive Playbook™), simply do the following...

Imagine you have 12 different large groups with whom you wish to communicate...
1. Create 12 different Excel documents with each field you desire (Note: See tips in this blog on writing a simple macro)
2. Save as CSV files (so the lists can be imported right into your Massive Playbook™).
3. Then you will have the 12 documents whenever you want to communicate with a particular group.

Example:
Say you wish to email "player parent group A" then, just upload that group's CSV file into the existing field on your playbook. Then, when you want to communicate with say "player parent group B" you then upload that group overwriting the "player parent group A"

This is also a great way to manage and maintain large group lists (d-base), outside of Massive Playbook™ -MP Team

How do I import an Excel email list?

2009-10-08T11:12:00.000-07:00

1. Get the email list into a single row in excel with one email per
cell.
2. Write an EXCEL MACRO to APPEND a COMMA to the end of each cell in
this row.
3. Export this data to a .CSV file.
4. Import the .CSV file directly into a Massive Playbook list.

Log on screen keeps cutting off or does not accept my application

2009-10-08T08:45:00.000-07:00

I have just tried to register and when it gave me the log in screen it keeps cutting off and jumping back to the registration screen??..I cant log in